Another season of our professional association meetings has come to an end, bringing with it once again a great opportunity to gather up those meeting papers, exhibition critiques, and workshop presentations for publication in the Journal of Biocommunication. The JBC can become a invaluable tool for not only archiving these written articles, images, and motion media, but also for sharing this information throughout the visual communication and allied-health professions. The five organizations making up our publishing consortium (ABCD, AIMBI, AMI, BCA, and HeSCA) continue to educate and empower their respective members through their annual meetings. Why not extend your annual meeting experience and share these presentations with a member of one of our other organizations, or perhaps with a member who was unable to attend the meeting.

Our Journal's 33-2 Gallery features the award-wining photographic images from the BioImages Salon at BIOCOMM 2007, the BCA's Annual Meeting, which was held in Tucson, Arizona. Be sure to check out these striking photographs and other media.

We have five articles for you in JBC 33-2 including "Simulation Training in Medical Education - An Opportunity for Biocommunicators" written by Bobb Sleezer, RBP, FBCA. This article provides an excellent overview relating to the development of training simulations. Mr. Sleezer also discusses the opportunities this particular area may hold for biocommunicators.

Also featured is "Information Design and Usability Testing of a Migraine Diagnostic DVD Teaching Aid" by Julie Saunders BA, MScBMC, Ralph Z. Kern, MD, MHSc, FRCP(C), Linda Wilson-Pauwels, AOCA, BScAAM, MEd, EdD, Nicholas Woolridge, BFA, BScBMC, MSc. This article describes the development and use of a prototype physician-patient interview video.

Another article, "Effects of Compression in Digital Images used for Image Analysis" by Alan C. Opsahl and Mark W. Tengowski, describes the effects of digital image compression on photomicrographs of rat liver tissues, using the JPEG compression component of Adobe Photoshop and Media Cybernetics Image-Pro Plus. These results are analyzed and compared to an uncompressed TIFF image as the gold standard.

"What Exactly is Digital Image Workflow?" by Paul Crompton, MA, MIMI, describes the relatively new concept of Digital Image Workflow for biocommunicators.

The last one is a wonderful piece celebrating the remarkable life, legacy, and teaching of medical illustrator Ranice W. Crosby. The article entitled, "Ranice Crosby: A Tribute to Fifty Years of Teaching," was written by John Cody, M.D. Part I of the article is included here, with Part II scheduled to appear in JBC issue 33-3.

Finally, the JBC Viewpoint offers some of my personal thoughts about the business model of one of America's corporate success stories…  Starbuck's Coffee.

Welcome to issue 33-2. Enjoy.


Gary Schnitz, FAMI       
Chair, JBC Management Board
gschnitz@indianahandcenter.com

Produced in the U.S.A. and © 2003-2007 by The Journal of Biocommunication, Inc. All rights reserved. This publication is supported by members' and public subscriptions and is published online three times each year.

THE JOURNAL OF BIOCOMMUNICATION is available to all paid members of the ABCD, AIMBI, AMI, BCA, and HeSCA. Other individuals and institutions are invited to subscribe: individuals at $60, libraries or institutions at $95, students at $50 per year.

Address subscription correspondence to:
Subscriptions: Nancy Hurtgen
JBC Business Manager
220 Southwind Lane
Hillsborough, NC 27278
919-245-0908, (fax) 919-245-0906

Direct editorial communications to respective association editors.
Managing Editor: Joe Ogrodnick
Entomology, NYS Ag. Experiment Station
Communications Services, NYSAES
632 W. North Street
Geneva, NY 14456
(315) 787-2324, fax (315) 787-2387

Association of Biomedical Communications Directors (ABCD) Editor: Manny Bekier
Biomedical Communications
SUNY Downstate Medical Center
450 Clarkson Avenue
Box 18
Brooklyn, NY 11203
(718) 270-7551, fax (718) 270-7549

Association of Medical Illustrators (AMI) Co-Editor: Gary Lees
The Johns Hopkins University, Art as Applied to Medicine
The Johns Hopkins School of Medicine
1830 E. Monument, St. Suite 7000
Baltimore, MD 21093
(410) 955-3213

Australian Institute of Medical and Biological Illustration (AIMBI) Editor: Julie Murray
Medici Graphics
St. Vincent's Hospital
Victoria St. Darlinghurst NSW 2010
Phone (02) 8382 2168
Fax (02) 8382 2560

Association of Medical Illustrators (AMI) Co-Editor: Mark Lefkowitz
Biomedical Visuals
132 Oak Hill Dr.
Sharon, MA, 02067
(781) 784-5293

BioCommunications Association (BCA) Editor:
Mark Marzolf
Media Services
Shriners Hospitals for Children
Fairfax Road at Virginia Street
Salt Lake City, UT 84103
(801) 536-3750

The Health and Sciences Communications Association (HeSCA) Editor: Lori Klein (HeSCA Editor)
Reference Department
National Library of Medicine
8600 Rockville Pike
Bethesda, MD 20894
Phone 301-435-4891
Fax 301-402-1384

Calendar and Association News Editor: Gary Schnitz
The Indiana Hand Center
P.O. Box 80434
8501 Harcourt Road
Indianapolis, IN 46280-0434
(317) 471-4446, fax (317) 471-4404

Management Board: Gary Schnitz, Chairman (The Indiana Hand Center) • Bob Turner (The Scripps Research Institute) • Connie Johansen (National Geospatial Intelligence Agency) • Gary Lees (Johns Hopkins School of Medicine) • Lee Potts (Merck Research Laboratories) • Manny Bekier (SUNY Downstate Medical Center) • Gillian Duncan (Graphica Medica) • Julie Murray (Medici Graphics, NSW Australia

Webmaster: Michael Getz (Illumina Interactive, Boston, MA)

Editors: Each member association of The Journal of Biocommunication may select one Editor, whose responsibility it is to secure manuscript material and assure technical accuracy, validity, and usefulness of the Journal's content. Each Editor works with an Editorial Review Board selected by the sponsor association. Members of the Editorial Review Board critique and edit articles, and provide other editorial assistance, at the request of the Editor. The JBC accepts unsolicited materials for consideration. Unsolicited materials may be submitted to the Managing Editor or to any of the Association Editors for consideration. For more information, please see Contributors.

Editorial Review Board: Scott Barrows (Medical Art Associates) • Janis Brown (University of Southern California) • Susan G. Deihl (Virginia Commonwealth University) • Zina Deretsky (National Science Foundation) • Marc Dryer (University of Toronto) • Gillian Duncan (Graphica Medica) • Brian Dunham, MD (Children’s Hospital of Philadelphia) • Craig Gosling (Indiana University) • Christine Gralapp (Fairfax, Calif.) • Carol Asimow Gray (UCLA Medical Center) • Jamie Guth (World Health Organization) • Kenneth Heyman (Immersion Medical) • Tom Hurtgen (Duke Clinical Research Institute) • Dale Kennedy (VA Medical Center - Albuquerque, New Mexico) • Lori J. Klein (National Library of Medicine) • Dale Knorr (Naval Medical Center, San Diego, Calif.) • Gregory Lucier (University of Calgary) • Patrick Lynch (Yale University) • Ken Michaels (National Cancer Institute) • Steven Moon (Ohio State University) • Darisse Paquette (Tufts-New England Medical Center) • Stephen Pendry (Mary Greeley Medical Center) • Michael Peres (Rochester Institute of Technology) • James Perkins (Rochester Institute of Technology) • David Rini (Johns Hopkins School of Medicine) • Sue Seif (Seif & Associates.) • Bobb Sleezer (Christiana Care Health Services) • Keith Stenehjem (Mayville State University) • Bob Turner (The Scripps Research Institute) • Judy Tyler (National Student Nurses Association) • Linda Warren (Austin, Texas) • Linda Wilson-Powells (University of Toronto) 

Business Manager: Nancy Hurtgen

Production Group: Michael Getz (Illumina Interactive)