The Journal of Biocommunication (JBC) is a scholarly
publication intended to provide objective and useful information
to the biocommunication community. This includes the written
exchange of formal studies, analyses of experience, evaluation
of materials, creative examples of the best in biocommunications,
and ideas or opinions contributing to the effective utilization
of communications media to improve health-care through education,
clinical practice and research.
- Serve as an exemplary showcase of biocommunication
- Describe reliable current approaches with proven effectiveness as well as innovative and experimental procedures in medical art and illustration, print, film, television, computer, multi-media systems, and digital imaging.
- Develop communication modalities as
applied in the health sciences, along with instructional
design and evaluation and storage-retrieval developments
related to these applications.
- Encourage widespread sharing and utilization
of validated biocommunication materials.
- Promote the concept of biocommunication
as a profession, carried out by media specialists, librarians,
instructional designers and researchers in concert with
practicing professionals and health educators.
- Foster rapport and increased cooperation
among biocommunicators at all levels of the profession.
- Achieve scholarly and scientific acceptance
as evidenced by the influence that articles and information
have on the course of biocommunication and by contributors
receiving professional recognition.
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