VOLUME 31 / NUMBER 3 / 2005 

Publisher's Comments


With the launch of Volume 31, Issue 3, The Journal of Biocommunication (JBC) completes its second full electronic volume; and what a way to close out a volume – this issue is filled with a very diverse offering of both written and visual biocommunications. Starting with the "video wall" cover created by JBC's talented webmaster, Michael Getz, you will experience another facet of the journal's diverse and dynamic modes of communication. A variety of still and motion-media techniques will be seen, and in some cases, heard, throughout the journal from the features, columns, showcase, and gallery.

The Features section contains two excellent papers, including: Dan Austin's experience producing DVDs: "DVD Authoring in the Modern World", and Stephen Mader (et al) provide us with an elegant review of medical legal illustration techniques: "Medical-legal illustrations, animations and interactive media: personal injury lawyers' perceptions of effective attributes."

This Issue's Columns offer the latest scheduled professional events and activities in Calendar and Association News; 25 years Ago in JBP/JBPA revisits a number of biophotography topics from yesteryear; a Viewpoint by Camillia Matuk discusses the need for a medical illustration degree program that would lead to a Ph.D.; Showcase presents a selection of Infrared, Ultraviolet and Fluorescence imagery from Gigi and Robin Williams; Gallery gives us a look at the winning entries from the Health and Science Communications Association's 2005 Media Festival; and the TechBytes column shares a review of a new guide for digital standards.

JBC is pleased to see the reappearance of TechBytes and welcomes its new writer, Bobb Sleezer. Bobb is a veteran of better than twenty-five years biocommunications experience in veterinary medicine, health care delivery, education, and also worked in the industrial/scientific business-side of our profession. We look forward to his future insightful columns.

Also in this issue, there is a Special Report on the "3rd World Congress of Medical and Scientific Imaging" which took place in Cairns, Australia. The report was submitted by meeting co-chairs. Chris Barry and Julie Murray. Both are members of the Australian Institute of Medical and Biological Illustration, AIMBI, (as were a number of the meeting participants), and we are delighted to have some folks from that organization contribute to the Journal. Gigi and Robin Williams, mentioned above, are also AIMBI members. We encourage AIMBI’s membership to seriously consider joining the JBC Consortium.

On another note, JBC welcomes Nancy Hurtgen as our new Business Manger. Nancy has been affiliated with the business administration of a biocommunications society (BPA/BCA) for better than two decades. She is very familiar with the biocommunications community and provides friendly, prompt, and helpful responses to all subscription inquiries.

JBC has a new Business Manager due to the departure of its long-standing colleague, Ron Sokowlowski. Ron is approaching the twilight of his career and recently requested JBC to find a replacement for his position. We thank Ron for his contributions over the many years, and wish him best wishes as he begins planning for a long anticipated retirement.

As always, JBC continues to move forward, striving to offer issues with a variety of biocommunications content. We welcome your input, from submitting featured papers, expressing an idea or comment in Viewpoint, or to making suggestions on topics you want to see in JBC. Do not hesitate to contact any of the JBC Association Representatives or Editors if you have ideas or suggestions. We look forward to hearing from you and trust you will enjoy this issue.

Bob Turner,
Chair, JBC Management Board


The JOURNAL OF BIOCOMMUNICATION (J.Biocommun) is indexed in Index Medicus, Current Index in Journals in Education, Biological Abstracts — RRM (Reports, Reviews, Meetings), Hospital Literature, Dental Abstracts and Middle East: Abstracts and Index. ISSN: US0094-2499.

Produced in the U.S.A. and © 2005 by The Journal of Biocommunication, Inc. All rights reserved. This publication is supported by members’ and public subscriptions and is published online three times each year; a compendium issue is printed once each year.

THE JOURNAL OF BIOCOMMUNICATION is available to all paid members of the ABCD, AMI, BCA, and HeSCA. Other individuals and institutions are invited to subscribe: individuals at $63, libraries or institutions at $65, students at $48 per year.

Address subscription correspondence to:
Nancy Hurtgen
JBC Business Manager
220 Southwind Lane
Hillsborough, NC 27278
919-245-0908, (fax) 919-245-0906

Direct editorial communications to respective association editors.
Managing Editor:
Joe Ogrodnick
Entomology, NYS Ag. Experiment Station
Communications Services, NYSAES
632 W. North Street
Geneva, NY 14456
(315) 787-2324, fax (315) 787-2387

Association of Biomedical Communications Directors (ABCD) Editor: Ken Michaels
National Cancer Institute at Frederick
Post Office Box B - Building 362
Frederick, MD 21702
(301) 846-1055 fax (301) 846-6563

Association of Medical Illustrators (AMI) Co-Editor: Gary Lees
The Johns Hopkins University, Art as Applied to Medicine
The Johns Hopkins School of Medicine
1830 E. Monument, St. Suite 7000
Baltimore, MD 21093
(410) 955-3213

Association of Medical Illustrators (AMI) Co-Editor: Mark Lefkowitz
Biomedical Visuals
132 Oak Hill Dr.
Sharon, MA, 02067
(781) 784-5293

BioCommunications Association (BCA) Editor: Joe Ogrodnick
Entomology, NYS Ag. Experiment Station
Communications Services, NYSAES
632 W. North Street
Geneva, NY 14456
(315) 787-2324, fax (315) 787-2387

The Health and Sciences Communications Association (HeSCA) Editor: Karen Adsit
Walker Teaching Resource Center
University of Tennessee at Chattanooga
Department 4354
615 McCallie Avenue
Chattanooga, TN 37403
(423) 425-4026, fax (423) 425-4025

Calendar and Association News Editor: Gary Schnitz
The Indiana Hand Center
P.O. Box 80434
8501 Harcourt Road
Indianapolis, IN 46280-0434
(317) 471-4446, fax (317) 471-4404

Management Board: Bob Turner, Chairman (The Scripps Research Institute) • Carol Asimow Gray (UCLA Medical Center) • Lee Potts (Merck Research Laboratories) • Ken Michaels (National Cancer Institute) • Gary Schnitz (Indiana Hand Center) • Gillian Duncan (Rochester, MN) • Bradley Smith (University of Michigan)

Webmaster: Michael Getz (Illumina Interactive, Boston, MA)

Editors: Each member association of The Journal of Biocommunication may select one Editor, whose responsibility it is to secure manuscript material and assure technical accuracy, validity, and usefulness of the Journal's content. Each Editor works with an Editorial Review Board selected by the sponsor association. Members of the Editorial Review Board critique and edit articles, and provide other editorial assistance, at the request of the Editor. The JBC accepts unsolicited materials for consideration. Unsolicited materials may be submitted to the Managing Editor or to any of the Association Editors for consideration. For more information, please see Contributors.

Editorial Review Board: Scott Barrows (Medical Art Associates) • Janis Brown (University of Southern California) • Susan G. Deihl (Virginia Commonwealth University) • Craig Gosling (Indiana University) • Christine Gralapp (Fairfax, Calif.) • Carol Asimow Gray (UCLA Medical Center) • Jamie Guth (Dartmouth-Hitchcock Medical Center) • Winifred Hamilton (Baylor College of Medicine) • Tom Hurtgen (Duke University School of Medicine) • Dale Kennedy (VA Medical Center - Albuquerque, New Mexico) • Lori J. Klein (National Library of Medicine) • Dale Knorr (Naval Medical Center, San Diego, Calif.) • Gregory Lucier (University of Calgary) • Patrick Lynch (Yale University) • Steven Moon (Ohio State University) • Darisse Paquette (Tufts-New England Medical Center) • Stephen Pendry (Iowa State University) • Michael Peres (Rochester Institute of Technology) • Sue Seif (Seif & Associates.) • Bobb Sleezer (Christiana Care Health Services) • Herbert R. Smith, Jr. (Houston, Tex.) • Keith Stenehjem (Mayville State University) • Judy Tyler (National Student Nurses Association) • John Vetter (Pittsburgh, Pa.) • Susan Zimmerman (Wordcraft Communications)

Business Manager: Nancy Hurtgen

Production Group: Michael Getz (Illumina Interactive)

Copyright 2005, The Journal of Biocommunication, All Rights Reserved

Table of Contents for VOLUME 31, NUMBER 3